I have over a decade of experience in paid media marketing creative. This includes copywriting and creative direction for OOH placements, commercial scripts, social media, and social community management, all in collaboration with some of the most ambitious brands in the country.
I have a proven track record of social media virality over the last decade through both my personal accounts and my social media character, NOT A WOLF.
The lil secret I bring to the table is being able to write for the internet without sounding like I’m trying too hard. I reach audiences not by parroting whatever the latest meme format is, but by looking at what audiences have been enjoying lately and figuring out how to gently push a brand’s creative in that direction. I don’t use generative AI anywhere in my process because I believe that the best ideas don’t come from averaging out the work of others.
SOCIAL VIDEO
TIPS with Ramy Youssef
Ramy Youssef directed a series of ads with Cash App and my team worked on the scripts.
Money Math - Cash App (2023)
I scripted this series of social video assets.
Tax Campaign - Cash App (2023)
I pitched and scripted the 2023 Cash App tax season campaign.
Random Monster Generator (2020)
I pitched, scripted, and produced this video series for Netflix. Our first installment featured Joey Batey from his series The Witcher. Batey is a huge D&D fan so we used his organic knowledge of the game to make something truly unique for fans of The Witcher and tabletop gaming alike. The end result was a free, playable, piece of game content that could help fans feel like they were part of something special.
OOH
Between my work at Cash App (where I worked as a Senior Copywriter for nearly two years before returning to a freelance relationship with the company in 2024) and my time at America’s Finest (The Onion’s creative agency), I’ve gotten to work on some ambitious, big budget, international campaigns. Whether it’s in a German subway or over Times Square, I love seeing my copy out in the world.
